A Blog About Law Firms And Their Clients

We had a great finish to 2011 at Manzama, both in terms of the typical metrics (client adoption, use, etc., click here for full summary), but perhaps more importantly it was great to see the profession recover in 2011, which included in a willingness to be a bit more innovative in various marketing and business development efforts within the law firms.  Namely, firms continue to hire business development specialist, a trend I don’t expect to see lose momentum anytime soon.  The reality is that most firms recognize that they will need to find new ways to differentiate, compete, understand  and market their expertise.  You can’t do this by ONLY having great lawyers, it needs to be complimented with a disciplined approach to assessing your strengths, weaknesses and likely growth opportunities.  Bottom line – this requires focus and an improvement in skill sets for many law firms.

Recently, we published a case study from an AMLAW 100 (how they leverage Manzama’s business intelligence platform to identify and qualify new business development opportunities) , likewise, a similar case study from Faegre Baker Daniels was published last week as well, excerpts from both can be by clicking here.