A Blog About Law Firms And Their Clients

This past week my company, Manzama, had the pleasure of hosting a Chief Marketing Officer Dinner in New York City. The group was an intimate one, approximately 15-18 CMOs from some of the largest law firms in New York. And, while I am not at liberty to discuss specific firms or comments, I would like to share some of the big ideas I heard at the table as various questions were posed to the group as a whole:

(a) Profitability – The expectation is that it’s not just the accounting team’s responsibility to understand matter and client profitability metrics. The responsibility is a collective one, especially in light of the fact that marketing/business development are the first line of defense when it comes to interfacing with client teams and concerns;

(b) Business Intelligence – some firms have re-organized to fold library and other traditionally IT functions into the marketing departments – do we see a trend here as more of these folks are asked to perform business intelligence functions that need to closely align with the firm’s marketing strategies;

(c ) Contract lawyers – growing percentage of firms are using contract lawyers in a number of different contexts.

It’s a rare event to get a group like this together to share thoughts over dinner. In the event this blog entry finds them, I wanted to personally thank each and everyone for their time and interest.

Best,

Peter