27 Apr
NY Roundtable — New York CMO’s Weigh In On Social Media…
Posted in Brand Management, Business Intelligence, Law Firm Marketing, Reputation Management, Social Media by Peter | No CommentsHello All,
I am just leaving NY where I had the privilege of moderating a discussion centered around the use of social media, trends and implications for the legal profession. The group’s participants had a number of things to say on the subject, including, but not limited to:
> Quantifying remains a challenge;
> Interested in finding ways for lawyers to blog or send “insights” clients care about via their blogs vs a stream of concience approach;
> Hiring has begun as firms are staffing with competitive intelligence personell and social media experts, like the aforementioned story below (shared via LinkedIn by my colleague Patrick DiDeminico of Gibbons, PC out of NY). I suspect this is just the beginning:
http://www.abajournal.com/news/article/help_wanted_latham_seeks_social_media_specialist/
Best,
Peter


