Social Intelligence = Business Intelligence

Hello All,

This past week I had the opportunity to attend Marketing Partner’s Forum (gathering of 300-500 CMO/Managing Partner types from law firms of all sizes, although most were in NLJ 250).  The event proved to have some useful content — including sessions by Ann Lee Gibson (Consultant) and Kevin McMurdo (CMO, Perkins Coie) that dealt with Law Firm RFP response strategy, and a hands on workshop (with an element of self-assment).  Likewise, there was a good session on Social Media, where panelist shared some pratical advice/experience they have had in “mining” and assessing information in the public domain.  I was pleased that Manzama was referenced more than once in this session.  Law Marketing Partner Forum Leader, Larry Bodine, took some time to visit our booth, and had the following to share on his blog. 

Overall, there seemed to be a more general sense of optimism from the leaders of the law firms represented, and that was encouraging on a whole — not just for Manzama, but for the fact that innovating and leading are what set our economy apart — it’s not easy to get back on that horse given this last recession, but at the same time we are  society/culture that’s difficult to suppress (on more levels than one).  Looking forward to the remainder of 2011.

Regards,

Peter

This is a great article from Venture Beat as to social media trends (Why Everything Will Become Connected).  I was most interested in comments as they pertain to search and retrieval of information — the trend is the information will now find you and be shared.  Here’s an excerpt worth considering:

“Sharing is the new search — While Google will continue to prosper in 2011, the role of “sharing” in how people discover information, deals, and products is changing how we search and what we search for. News finds us. Fun, entertaining content finds us. Deals and discounts find us.

In fact, from our own research across Meteor Solutions’ customers, we found that influencers –- those who share your campaigns across their social graph –- can directly influence 40 to 60 percent of all visits to an advertising campaign page. More and more, people will get product information through the social graph –- instead of directly from a brand advertiser. Search will remain the most efficient way for people to find something specific, but sharing will become the most efficient way for relevant, useful, and entertaining content to find us.”

Full story can be found by clicking here.