30 JanBrand Management, Law Firm Marketing, Reputation Management, Social Media, Uncategorized by Peter | 10 Comments
This past week I had the opportunity to attend Marketing Partner’s Forum (gathering of 300-500 CMO/Managing Partner types from law firms of all sizes, although most were in NLJ 250). The event proved to have some useful content — including sessions by Ann Lee Gibson (Consultant) and Kevin McMurdo (CMO, Perkins Coie) that dealt with Law Firm RFP response strategy, and a hands on workshop (with an element of self-assment). Likewise, there was a good session on Social Media, where panelist shared some pratical advice/experience they have had in “mining” and assessing information in the public domain. I was pleased that Manzama was referenced more than once in this session. Law Marketing Partner Forum Leader, Larry Bodine, took some time to visit our booth, and had the following to share on his blog.
Overall, there seemed to be a more general sense of optimism from the leaders of the law firms represented, and that was encouraging on a whole — not just for Manzama, but for the fact that innovating and leading are what set our economy apart — it’s not easy to get back on that horse given this last recession, but at the same time we are society/culture that’s difficult to suppress (on more levels than one). Looking forward to the remainder of 2011.