10 DecBrand Management, Business Intelligence, Law Firm Marketing, Uncategorized by Peter | No Comments
The stats are out there — blogging among AMLAW 200 is on the rise. As one partner in an AMLAW 200 firm indicated that sent along this article “As much as I hate to admit it, this suggests …… use the new social media might just be relevant to buyers of legal services.”
A few days ago, Benzinga.com reported on a survey that asked corporate execs and their in-house counsel about their hiring practices when it came to retaining outside law firms. The survey was conducted by Greentarget Strategic Communications, ALM Legal Intelligence and Zeughauser Group and underscored a growing trend among a large number of the attorneys who serve in these corporate legal departments, particularly those responsible for vetting and hiring law firms. Strikingly, one of the factors taken into consideration and a determining one in who gets the company’s business is whether the law firm has a blog.
All this points in one direction – the lines between personal and professional use of traditionally “private” web-based social forums are becoming more indistinct. Attention firms: on your mark, get set and tweet.