I recently had the opportunity to read an insightful article from the LegalIT Insider (see here) that discusses the need to “curate” content to appropriately drive a content marketing strategy. Clearly, platforms that enable this sort of effort will be key to the process. The article caused me to investigate the state of “Content Marketing” and get a sense of what are the challenges, hurdles and ultimately what differentiates one program from another in terms of a successful outcome for that company or organization. As a starting point, I found the below slide to be a helpful overview in terms of where companies fall down when engaging or driving a content marketing program. One big take away, hence the title of this post, is that a content management platform can help you with the majority of the challenges referenced below, specifically, items such as producing enough content; producing a variety of content and probably most importantly producing engaging content. Good day.
Posted in Practice Management by Peter |
I am a firm believer effective change requires two key ingredients: (a) a culture that supports innovation and an appetite to learn; (b) an understanding that what worked in the past is not likely to work in the future (even if the historical approach formerly delivered good to great results). I probably talk to 100+ law firms a year, and, given that part of that experience includes dealing with management that is responsible for driving change, I am convinced that culture is at least 50% of the reason why firms succeed in implementing new technologies or practices. What makes this so apparent is that what we at Manzama offer is the same to every firm — the Manzama Platform provides an opportunity for firms to better disseminate and deliver strategic information to key stakeholders — and, it’s really clear which firms have cultures that not only want to change, but that new methods are encouraged. The other half of the equation, (b) self-awareness that change is necessary, can be more difficult for firms to ascertain. In my experience, the underlying reason is a disconnected organization, or said another way, groups/teams that are not in tune with the challenges and growth obstacles the firm may face. At the end of the day, the remedy may not be as difficult as it may seem on its face, and often can be overcome by one simple change: better communication by firm leadership as to the firm’s priorities — both with respect to the opportunities it sees (growth, new markets), but the various risks that firm may face as it applies to its business (excess supply, changing markets, weak systems).
I recently read a great article on change management, that prescribes a formula for becoming “self aware.” If this is something that is of interest, feel free to read here.
This past week I had the pleasure of attending ILTA as a presenter on a panel along side a client, Sheppard Mullin, click here for session’s presentation. At the session we shared our thoughts on the current state of news & social media aggregation.
In addition to the session we participated in, Manzama was also featured at the ILTA 2013 Conference in the following sessions:
Big Data Alchemy: the full presentation can be found by clicking here.
Big Data The Big Picture: stay tuned, hope to share that presentation later in the week when it goes public.
A big thank you for our clients and respected peers that were inclined to include us in your presentations.
Law libraries continue to see pressure on budgets, yet their responsibilities increase. The “do more with less” message is likely to continue for at least the next couple of years. We were excited that the librarian community shared the fact that as a collective whole Manzama has become the industry leader in the social media/news aggregation segment. While I don’t typically post on stories that deal with Manzama directly, I believe Jean O’Grady gives a thorough analysis of the AALL Law Librarian 2013 Survey, as seen in her blog here:
The Big Movers in AMLAW 200 Law Libraries: Embedding Complex Research, Competitive Intelligence and Social Media Monitoring
A few trends showed dramatic changes from the prior year or made a strong first appearance in the survey
- 72% of are embedding librarian in practice groups up from 14% in 2012.
- 75% report that librarians are performing legal research previously performed by lawyers up 16% from 59% in 2012.
- Manzama a social media monitoring tool jumped to the top of the news aggregation tools and is used in 40% of the responding firms.
Hello All –
Recently I have been hearing a fair amount of folks (conferences or otherwise) use the vernacular of “current awareness” to describe an effort to stay abreast of what’s being said about clients, prospects, industries, issues, etc. However, the reality is that “current awareness” is really only 1/2 the equation, at best. We here at Manzama are much more interested in what we like to refer to as “current understanding.” That is, how can we help our clients develop more strategic and insightful reference points in and around clients, prospects, industries, etc. An effort that, well, requires much more than simply building awareness. It requires analysis, relative views and perspectives in and around information and so forth. Accomplishing this can be done via outside editors, but it can also be accomplished with the use of tool to help one analyze and assess information on their terms.
Frankly, I had a hard time finding meaningful information on the topic of “current understanding” (click here for some helpful information ), so, perhaps the distinction is just important to me, but nevertheless, I believe it will not be the last time I use the term:).
All the best,
Last week we highlighted a few ways that users can use Manzama to establish and maintain thought leadership. I wanted to share another example of how you can leverage social media using Manzama.
It became widely known Monday that Yahoo has purchased the photo-sharing site Tumblr for $1.1 billion. Using Manzama, you would have known about this potential purchase since Thursday last week when rumors started hitting the tech blogs and Twitter. Expressed by the Manzama “Timeline Chart,” a user would have been able to notice a significant spike in blog and Twitter traffic around Yahoo.
The news exploded on the blogs and Twitter starting Thursday and throughout Friday. Illustrated here by a significant increase in tweets around Yahoo. When you click into they spike you learn there is speculation that Yahoo board of directors were going to meet over the weekend to approve the deal (before they received a competing bid). The major spike in Twitter chatter occurred a full two days before major news outlets began running the story.
This is an example of how Manzama’s monitoring of a clients media mentions, media would have given a user a 2-4 day advantage over people relying on main stream media.
I recently had the opportunity to attend the ILTA Luncheon on the usability of Twitter in law firms. It reinforced why, here at Manzama, we focus on finding insights from social media platforms as well as major media sources. The focus of the gathering was how lawyers are not just using Twitter as a marketing tool, but also as a service to connect them to relevant information. I wanted to highlight just some of the ways Manzama can help lawyers with finding and sharing specific insights within social media.
As lawyers find interesting content, they can repurpose it directly to Twitter, LinkedIn, or Facebook using the Manzama toolbar. Repurposing content is a great way for attorneys to be seen as thought leaders and stay top of mind with clients and prospects. This also gives lawyers a platform to interact and engage in conversation with other thought leaders in the area, providing deeper insight into the topic.
Manzama also allows individuals or teams (client/practice/industry) to monitor Twitter. Because Twitter is the epitome of drinking from a firehouse, it is very hard to monitor information around clients, industries/practice or general topical areas (fracking or unmanned drones). Manzama allows Twitter content to be filtered and narrowed bringing the universe of tweets down to a manageable level so that you can easily see issues you care about graphically highlighted as spikes within discussions.
With Manzama, a lawyer has the ability to track an industry topic around a specific client. Often, mentions of a potential story breaks on Twitter long before it’s covered in the major media outlets. Having the ability to track a particular client mention via Twitter gives a lawyer the edge they need to proactively act on an issue. This slight edge could be a critical advantage needed to protect a client’s risk.
Hello All –
Last fall I had an opportunity to give the below presentation at a So. Cal. Legal Marketing Association (LMA). The session was titled “serving up content,” not really exciting, but I took a different approach and focused on “social intelligence.” The reason, so I surmised, was if you are good at social intelligence, then you will be a better content contributor of content to the web (blogs, twitter, etc.). The analogy I chose to use was akin to Bees and how they are socially intelligent insects. In any event, hope you find it enjoyable and informative. By the way, the format was a lot like Ted Talks, 15 minutes and your off. The video did not capture my powerpoint, so, I am attaching that herein as well for good measure.
Here’s the accompanying Power Point: http://www.slideshare.net/pojo47/manzama-lma-92612
Posted in Uncategorized by Peter |
Google Alerts Now Useless To Financial Marketers
“Starting sometime last year, The Financial Brand started receiving fewer and fewer Google Alerts. And when the Alerts did arrive, they contained fewer and fewer results. It’s gone from lots of Alerts, to many, to some, to a few… down to a trickle. Users can forget about creating any new Alerts — those pretty much won’t work at all. Indeed the volume of Alerts has decreased by at least 80%, dropping from 20-35 emails per day with 4-12 results each down to 4-8 emails per day with 1-3 results each. And the results are crummier than ever.”
For firms or lawyers depending on Google Alerts, they maybe getting even less value then they before, which, arguably may not have been getting much from before.
Google, the company that changed the way we get information and influences which information we receive, just announced that they are retiring Google Reader as of July 1st, 2013. We read the headline when the news broke, and more importantly, waited for the reactions to the development.
Google Reader performs a part of one of the basic services Manzama provides: the aggregation of news feeds. Many professionals outside of Law rely on Google Reader to try and keep up to date on Industry developments. Think Google Alerts before you replaced them with Manzama Alerts. So it took less than 12 hours before those professionals reacted to the news of its demise:
Google Reader, please don’t go — I need you to do my job!
The author, Laura Hazard Owen, is a journalist that ranks a news reader as one of the top 3 essential apps for her job. She ranks it higher than email (though predictably just below coffee). Her story is not unique. In order to perform our jobs today, we need a way to manage information, like Google Reader. This axiom affect all of us, and each of us likely has a personal solution.
Manzama offers more. We recognize the need to manage information as simply the basic business problem at the nexus of your new reality. The reality is this: in order to excel at our jobs, we need a way for information to find us, like Manzama.
Manzama differs from other tools in that it can be trained to know something about you and to serve you what you care about.
Google may have lifted a motto from Caeser: Veni Vedi Vici (I came, I saw, I conquered)
Mannzama creates its own: Quid Vobis Curat (What you care about)